Claude Sonnet 4.6 is the best AI for ads when performance copy quality matters, while Claude 4 Haiku is the better choice when the workflow is testing lots of variants quickly.
The shortest way to see the safest default, the lower-cost option, and the specialist pick before you read deeper.
Claude Sonnet 4.6 is the safest overall answer here when you want the strongest default instead of the lowest list price.
Switch the scoring lens to see whether the top answer changes when you care more about cost, speed, or long-document work.
Anthropic / Premium / Mar 23, 2026
Best daily driver for coding and writing — the model most developers actually reach for.
Ranks models by the broadest mix of coding, writing, research, and long-context usefulness.
You specifically need desktop-control capabilities (GPT-5.4) or the absolute highest coding ceiling (Opus 4.6).
The fastest way to see where the recommendation shifts when your priority changes.
79.6% on SWE-bench — second only to Opus 4.6, with 1M context at $3/1M
Default model in Cursor and Windsurf, the two most popular AI coding editors
Best writing quality in its price tier — tone, long-form clarity, editorial polish
Claude Opus 4.6 is 1.2% better on SWE-bench for the most demanding coding tasks
GPT-5.4 is the better pick when desktop/computer-use control is the priority
UseRightAI recommendations are based on practical decision factors people actually feel in day-to-day use.
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Useful if you care about ranking shifts, pricing changes, or a better recommendation appearing in this decision path.
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The top-ranked model in this directory changes as new models launch and prices shift. Check the recommendation at the top of this page for the current best pick.
The best coding model in this directory is ranked by SWE-bench score and real-world developer adoption. The current #1 is shown at the top of our coding comparison pages.
The cheapest capable AI model changes as providers adjust pricing. Check our cheapest AI comparison page for the current lowest-cost option per million tokens.
The fastest models in the directory are ranked by speed score. Check our fastest AI page for the current top picks by latency and throughput.
Most businesses get the best results pairing one premium model for quality work with one budget model for volume — rather than forcing a single model to do everything.
Meta: Llama 3.1 8B Instruct is the lower-cost option to start with when you still need useful output at scale.
Claude 4 Haiku is the better pick when response speed matters more than maximum reasoning depth.
Claude Sonnet 4.6 is the best ad-writing model for quality and persuasion.
Claude 4 Haiku is the smarter operating choice for variant generation and speed.
GPT-5.4 is more useful when ad work is tied tightly to product reasoning and positioning.
Use Sonnet for final copy and high-value campaigns.
Use Haiku for iteration, testing, and large-volume creative exploration.
Use GPT when ad strategy and product context are as important as the writing itself.
